How Kirati Kreations Doubled Trident Ltd’s Ecommerce Sales in 6 Months
Through Performance Marketing & Ecommerce Marketing
Case Study Details:
Luxury home furnishing – bed and bath linen brands require more than premium quality products to achieve success online. Strong brand visibility, ecommerce marketplace optimization, performance marketing, and customized branding have become important to drive sustainable economic growth.
This case study shows how Kirati Kreations helps Trident Ltd double its e-commerce and digital marketing sales within 6 months. The luxurious bed and bath linen brand grew with strategic e-commerce marketing on Amazon, eBay, Flipkart, Walmart, Rakuten, and Etsy; digital marketing; performance marketing; PPC marketing; and many more. The holistic marketing generated over Rs. 20 lakhs in sales and it significantly improved impressions, metrics, engagement, clicks, ROI – Return On Investment, and brand visibility.
Client
Trident Group Ltd.
Role
- Ecommerce Marketing
- Pay-Per-Click
- Search Engine Optimization
- Brand Visibility
Introduction:
Luxury home furnishing - bed and bath linen brands require more than premium quality products to achieve success online. Strong brand visibility, ecommerce marketplace optimization, performance marketing, and customised branding have become important to drive sustainable economic growth.
This case study shows how Kirati Kreations helps Trident Ltd double its e-commerce and digital marketing sales within 6 months. The luxurious bed and bath linen brand grew with strategic e-commerce marketing on Amazon, eBay, Flipkart, Walmart, Rakuten, and Etsy; digital marketing; performance marketing; PPC marketing; and many more. The holistic marketing generated over Rs. 20 lakhs in sales and it significantly improved impressions, metrics, engagement, clicks, ROI - Return On Investment, and brand visibility.
About the Brand – Trident Ltd:
Trident Group Ltd. is one of India’s leading luxurious bed and bath linen brands, known for manufacturing premium-quality products that include a variety of:
Bedsheets
Bathrobes
Rugs
Yarns
Bath Linen
Bed Linen
Trident Group Ltd is known for combining finesse, comfort, elegance, and quality craftsmanship to deliver the finest luxury home textile products for customers across India and different countries of the world. Trident Ltd. has a strong brand reputation offline; however, the company wanted to grow online, and it aimed to accelerate its e-commerce, digital, and performance marketing operations across different online platforms.
In order to achieve this goal, Trident Group Ltd partnered with Kirati Kreations to establish brands using performance marketing and e-commerce marketing.
Challenges Faced by the Brand:
Trident Ltd. faced numerous digital marketing and e-commerce sales challenges before collaborating with Kirati Kreations:
Inconsistent e-commerce and digital marketplace sales performance.
Limited brand visibility on e-commerce platforms.
Low conversion and sales rate on product listings.
Under-optimised (Pay-Per-Click) PPC campaigns.
Weak keyword targeting and keyword research.
Inconsistent product content across the global e-commerce marketplaces.
High competition in the home linen category.
Limited customer engagement through digital campaigns.
Poor optimisation of product listings, A+ listings, and brand storefronts.
Despite offering premium-quality products, the brand required a stronger digital marketing ecosystem to compete effectively in the growing e-commerce industry.
Objectives of the Campaign:
Kirati Kreations designed a result-oriented growth strategy with the following goals:
Double ecommerce sales within 6 months.
Increase marketplace visibility.
Improve product rankings on Amazon, Flipkart, Walmart, Etsy, and eBay.
Generate higher traffic and conversions.
Optimize PPC advertising performance.
Increase customer engagement.
Improve Return on Ad Spend (ROAS).
Build a stronger online brand presence.
The primary objective was to scale revenue while maintaining profitable advertising performance.
Ecommerce Marketing Strategy:
Kirati Kreations started by conducting an audit of Trident Ltd’s e-commerce and digital marketing presence across different marketplaces. Our team identified different opportunities for optimization:
SEO keyword research, product listings, brand store design, product descriptions, titles, product images, product A+ listings, audience targeting, and advertising structure.
We audited everything and completed the e-commerce marketing strategy, which was implemented to improve brand awareness, product discoverability, and sales.
Kirati Kreations optimised product listings on different marketplaces, such as:
Amazon
Flipkart
Walmart
Etsy
eBay
Product Listing Enhancements on Ecommerce Included:
SEO-optimized product titles that highlighted the brand name.
Keyword-rich descriptions.
Improved bullet points and description.
Backend keyword optimization.
Enhanced product specifications and technical details.
Mobile-friendly content creation and formatting.
Optimized product and brand categorization.
Deep keyword research was conducted to target high-search-volume, competitive terms related to premium bathrobes, luxury bedsheets, luxury bed and bath linen, cotton rugs, and yarn products. This gradually improved organic rankings and product discoverability online.
Amazon Store & Brand Optimization:
Kirati Kreations recreated the Amazon brand store to give a premium and luxury shopping experience that exactly aligned with Trident Ltd’s luxury positioning.
The updated brand storefront included:
Luxurious lifestyle banners for products.
Organized category and navigation.
Best-selling product highlights.
Promotional collections—showcased sales, offers, discounts, and festive offers.
Seasonal and event-based campaigns.
Mobile-responsive layouts.
The revamped brand presentation was creative and enhanced customers’ shopping experience and encouraged higher product exploration.
Performance Marketing Strategy:
Kirati Kreations had launched advanced performance marketing and ecommerce marketing across different channels to accelerate conversions, sales, and traffic:
The performance marketing strategy focused on:
Real audience targeting.
Retargeting and remarketing campaigns.
High-intent customer segments.
Marketplace-focused customised advertising.
Conversion and sales optimization.
Purchase behaviour and intent analysis.
We continuously checked the ongoing campaigns and made respective changes to maximize performance at affordable costs.
PPC Advertising Campaigns:
Pay-Per-Click (PPC) advertising played a major role in accelerating sales. Kirati Kreations developed and managed highly optimised Pay-Per-Click (PPC) campaigns across different e-commerce marketplaces.
PPC - Pay-Per-Click Strategy Included:
Sponsored Product Ads.
Sponsored Brand Ads.
Search keyword targeting based on products, brand name and locations.
Competitor analysis and targeting.
Bids optimization.
Retargeting and remarketing campaigns.
Negative keyword filtering.
Product-focused advertising creatives.
We regularly analyzed campaigns and their performance with metrics like placements, optimised bids, and keywords to improve profits and conversions. Kirati Kreations also used visual branding and content marketing to enable smooth communication and establish strategies like lifestyle-oriented branding and premium and high-quality product descriptions and creative banners added with seasonal promotional content; which created a more premium online image for Trident Ltd.
Results Achieved in 6 Months:
The campaign delivered exceptional results within just 6 months
Generated sales over ₹20 Lakhs with e-commerce and performance marketing.
Significant increase in the average number of monthly orders.
Improved sales and real conversion rates across different marketplaces.
Traffic & Advertising Performance:
The optimized PPC, e-commerce marketing, social media marketing and performance marketing campaigns generated strong brand marketplace visibility and engagement.
Campaign Performance Metrics:
Key Success Factors:
Different factors contributed to the rapid growth achieved by Trident Group Ltd:
1. Marketplace-Focused Strategy:
Kirati Kreations made use of customized strategies to target different customer behaviour for Amazon, Flipkart, Etsy, eBay, Walmart, Rakuten, and many more.
2. Strong Keyword Research:
We used advanced keyword research tools to improve product discoverability and organic brand visibility.
3. Conversion-Focused Content
Polished product descriptions and creatives improved customer engagement, shopping experience, and trust.
4. Continuous PPC Optimization:
Regular bid adjustments and PPC campaign scrutiny improved ad efficiency and brand profitability.
5. Premium Brand Positioning:
Trident Ltd. is a luxury-focused branding and e-commerce strategy that helped the brand stand out in a competitive market.
Conclusion:
For brands looking to scale their ecommerce business, improve online visibility, and achieve measurable growth, Kirati Kreations delivers powerful and result-oriented digital marketing solutions designed for long-term success.
The success story of Trident Group Ltd showcases how strategic e-commerce and performance marketing can change digital marketing business growth. With the holistic marketing strategies, we helped Trident Group Ltd. double its ecommerce and digital marketing sales over Rs. 20 lakhs in just 6 months. These campaigns improved sales and strengthened brand visibility across platforms like Amazon, Flipkart, Walmart, and many more.
Company
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