Case Study: Kirati Kreations Collaborated With Omsom Group
Achieve ₹8 Lakhs in Sales Growth in Just 2 Months:
Case Study Overview
The e-commerce and digital marketing industries have become competitive, especially in the FMCG products industry. Consumers compare multiple brands for quality, prices, net quantity, and other specifications before making a final purchase. Likewise, they also check digital visibility on social media marketing, branding, and e-commerce marketplace optimization, which is very important. Brands and businesses need strategic e-commerce marketing, creative content marketing and writing, social media marketing, strong PPC advertising campaigns, and customer-focused communication.
Client
Omsom Group
Role
- Ecommerce marketing
- Content Writing
- Social Media Marketing
- PPC Ads
This case study will show you how Kirati Kreations helped Omsom Group increase sales by Rs. 8 lakhs in 2 months with a combination of e-commerce marketing, performance marketing, social media marketing, WhatsApp marketing, PPC advertising, and optimised e-commerce marketplace management on Amazon, Flipkart, eBay, Walmart, and many more marketplaces.
About Omsom Group:
Omsom Group is an FMCG brand that offers premium-quality rice with a lot of varieties, pulses, beans, herbs, whole spices, and other kitchen essentials. The company provides high-quality products with natural nutritional value, freshness, and authenticity for households in India and countries across the world.
Omsom Group has excellent quality products; however, the brand was facing issues to achieve brand visibility and sales. The digital marketing and e-commerce marketplace competition was huge, and Omsom Group needed a structured digital marketing strategy in order to improve the lead generation process, product reach, brand visibility, customer engagement, and sales growth. In order to mitigate these challenges, Omsom Group partnered with Kirati Kreations, a professional digital marketing agency in Mumbai known for delivering performance-based e-commerce and digital marketing services.
Challenges Faced by the Brand:
Omsom Group was facing different digital marketing, e-commerce marketing and sales issues before collaborating with Kirati Kreations:
Low brand and product visibility on e-commerce marketplaces like Amazon, Myntra, Walmart, Flipkart, and many other marketplaces.
Inappropriately optimised product listings.
Limited keyword research and targeting.
Unknown target audience.
Weak branding on different e-commerce platforms.
Lower target audience, brand visibility and engagement on social media.
Underperforming Pay-Per-Click campaigns on Meta and Google platforms.
Poor product images and presentation.
Lack of promotional and conversion-focused content.
Limited repeat customers and communication.
Inappropriate digital marketing and e-commerce marketing strategies.
These were the basic sales challenges that impacted product visibility, traffic, customer trust, and business growth.
Objectives of the Campaign:
Kirati Kreations had created a complete 360-degree performance marketing and digital growth strategy along with business goals:
Make a blueprint to grow e-commerce sales within 2 months by revamping content, listings, keyword research and everything.
Improve marketplace brand visibility on marketplaces such as Amazon, Flipkart, and others.
Optimize all product listings and brand stores.
Increase lead generation and sales conversion rates.
Build strong brand awareness through email marketing, social media marketing, WhatsApp marketing, and every marketing channel.
Improve customer engagement and retention.
Generate a profitable traffic audience and sales through performance marketing.
Scale Pay-Per-Click advertising campaigns effectively.
Create a long-term e-commerce marketing and growth foundation.
The main objective was to achieve brand visibility, significant sales, and improve the overall online presence of the Omsom Group.
E-commerce Marketing Strategy:
The first step adopted by Kirati Kreations was optimizing the Omsom Group’s e-commerce marketplace presence on Amazon, Flipkart, Walmart, Myntra, and many more.
Kirati Kreations performed a complete analysis of the prevailing product listings and identified different improvement opportunities. Product pages were designed with SEO-friendly content and e-commerce marketing strategies to improve sales, brand visibility, and conversion rates.
Listing Optimization Included:
Keyword-friendly product titles.
Improved bullet points and description.
Detailed product descriptions.
Researched SEO-keyword integration.
Suitable product categorization.
Backend keyword optimization for campaigns and listings.
Enhanced product specifications and details.
Mobile-friendly and desktop-friendly content structure.
We conducted comprehensive keyword research to identify high-volume and suitable keywords related to pulses, beans, herbs, rice, and whole spices. These targeted keywords helped our client to rank their products better in marketplace search results. These increased organic traffic, audience, and customer reach.
Amazon A+ Content Creation:
Development of premium and creative Amazon A+ content was one of the most impactful improvements in the product listing. Kirati Kreations created visually informative and engaging A+ content sections that had:
Professional and colourful banners.
Product usage information and instructions.
Ingredient highlights.
Product benefits to common people.
Brand storytelling.
Nutritional and health information.
Comparison charts.
Quality assurance content
A+ content for all products improved brand visibility, customer trust, and sales by making the product pages more informative and attractive. Customers spend more time viewing creative product pages. This led to higher target audience engagement and improved conversion rates.
Amazon Brand Store Revamp:
Kirati Kreations also redesigned the Amazon Brand Store in order to create a more professional and audience-friendly shopping experience. The new brand store included:
Creative homepage banners.
Organized product categories.
Best-selling product highlights.
Promotional sections.
Continuous brand identity and awareness.
Mobile-optimised navigation.
The listing optimization encouraged buyers to explore multiple products and this enabled an increase in basket size and repeat purchases.
Social Media Marketing Strategy:
Consistent posting and creative storytelling helped Omsom Group establish a stronger online presence within the grocery and food products market. Kirati Kreations had implemented a robust social media marketing strategy to enable brand visibility, awareness, and customer engagement.
The content marketing team developed engaging social media content for Facebook, Instagram, and YouTube that included:
Product- and brand-focused creatives.
Educational posts and reels.
Recipe-based content.
Product quality images.
Festival and events campaigns.
Special discounts, offers, and sales announcements.
Informative videos and reels.
Short form reels and videos.
Promotional and marketing graphics.
Target customer engagement.
The social media marketing strategy focused on building trust with the target audience, increasing audience communication, and driving massive traffic on marketplace listings like Amazon, Flipkart, Myntra, and many other platforms.
Performance Marketing Campaigns:
Kirati Kreations had launched data-driven performance marketing campaigns to generate sales, highly targeted traffic, and improve conversions.
The performance marketing campaigns were optimized strategically based on:
Target customer demographics.
Product engagement data.
Interests, intent, and purchasing behavior.
Retargeting target audiences.
Marketplace visitors.
High-intent shoppers.
Daily performance-marketing campaign analysis and optimization helped to improve overall performance and grow advertising returns. The performance marketing campaigns helped us generate good and quality traffic that increased e-commerce sales.
PPC Advertising Optimization:
PPC (Pay-Per-Click) advertisements played a vital role in driving sales growth during the PPC campaign tenure. Kirati Kreations optimized Amazon PPC using modern advertising and marketing strategies, which are as follows:
Sponsored product ads
Sponsored brand ads
Shopping ads
Keyword research and targeting (short, long, and medium-tail) based on products, locations and brands
Bidding optimization
Search terms and analysis
Competitor analysis and target audience
Negative keyword identification and filtering
Campaign performance monitoring and metrics analysis
The Pay-Per-Click (PPC) ad campaigns helped Omsom Group improve its product visibility for its customers who want to buy grocery essentials.
The projected result was:
Increased impressions and clicks
Higher (CTR) click-through rates
Better conversion rates and sales
Reduced advertising wastage and marketing costs
Improved Return on Ad Spend (ROAS)
WhatsApp Marketing Strategy:
Kirati Kreations used WhatsApp marketing campaigns to improve customer retention, remarketing, and repeat buying.
The WhatsApp strategy included:
Promotional offers, discounts, and sales
New product launch updates
Seasonal and events-based campaigns
Customer engagement promotional messages
Personalized communication
Discount and offers notifications
Order follow-up messages
WhatsApp marketing helped us create direct audience relationships and improved purchases by the same customers. We helped Omsom Group create an instant and customized messaging system to grow engagement rates quickly.
Content Marketing and Brand Positioning:
Kirati Kreations has also focused on strengthening the brand image with professional and creative content marketing.
The content marketing and brand positioning included:
SEO-friendly product content
Better brand and customized messaging
Professionally written product descriptions
Informative and educational storytelling
Marketplace branding consistency
Improved creative and visual communication
The content marketing strategy helped Omsom Group become a trustworthy and high-quality grocery brand in the digital and e-commerce marketing channels.
Results Achieved in 2 Months:
Omsom Group achieved remarkable business growth with Kirati Kreations’ strategic digital marketing efforts within 2 months of brand onboarding.
Key Achievements:
₹8 Lakhs increase in sales revenue through different methods of marketing.
Improved Amazon, eBay, Myntra, Flipkart and other marketplace visibility.
Better organic keyword rankings and research.
Increased sales and conversion rates.
Higher target customer engagement on social media.
Stronger digital and e-commerce branding.
Improved PPC Pay-Per-Click Ad campaign performance.
Increased repeat purchases and remarketing.
Better Return on Ad Spend (ROAS).
Growth in target customer trust and marketplace credibility.
The merger impact of e-commerce marketing, content marketing, performance marketing, PPC optimisation, and social media marketing delivered expected business success.
Why Did the Campaign Succeed?
The campaigns succeeded because Kirati Kreations focused on all important aspects of the e-commerce customer journey:
The campaign strategy covered:
Product discovery through research and keyword optimization.
Target customer engagement with organic and paid social media marketing ads.
Trust building through creative A+ content and brand stores that highlight the products.
Conversion optimization through Pay-Per-Click PPC ad campaigns.
Customer retention and remarketing with WhatsApp marketing.
Consistent branding and awareness through content marketing.
Kirati Kreations created a holistic digital and ecommerce ecosystem that worked simultaneously to generate expected results.
Conclusion:
The success story of Omsom Group showcases that the right digital, performance, and e-commerce marketing strategies can deliver expected profits.
We combined Amazon marketing optimization, Flipkart marketing, content marketing, PPC ads, WhatsApp marketing, social media marketing, and performance marketing. Kirati Kreations successfully helped Omsom Group achieve Rs. 8 lakh in sales growth in 2 months. Brands that are looking to improve brand visibility, e-commerce and digital sales, and strong online popularity, Kirati Kreations is a digital marketing agency in Mumbai, Rajkot and other cities for a longer business growth.
Company
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